The heart of a winning unique selling proposition is the end result experiences of value a business intends to deliver to its target customers. Trainees are certainly given as much responsibility as you can prove you can handle, with one trainee revealing they had great hands on responsibility from the get go I was drafting and negotiating pretty lengthy & complex deeds of release in my first three weeks of my first seat in Finance with a Silver Circle firm on the other side. Lightfoot, a non-practising lawyer who now advises on marketing, branding and selling in law, says she has recently referred business to law firms through the likes of LinkedIn and Twitter. And while the challenges they bring us vary, we solve them with the same, single-minded focus: finding the smartest way to achieve the biggest impact. Its part-marketing and part-client interaction, explains Sapsford. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Addleshaw Goddard was formed from the merger of Addleshaw Booth & Co and Theodore Goddard in 2003. Unique selling points are typically used as the basis of marketing campaigns. Jack Womack. While many set a minimum requirement of a 2:1 degree, extenuating circumstances may be taken into account. The good vibes continue to partner level: I have never come across someone who I have thought is not approachable. The open-plan style of AGs offices help produce a friendly atmosphere without a sense of hierarchy, and while some supervisors are better at being visible and present in the hybrid environment, being in the office more has certainly helped in this area and on the whole trainees describe their supervisors as being incredibly friendly, helpful and sociable. The reality in many sectors of practice is a shrinking market, and involves cut-throat competition. Before that, Cruickshank spent two years as a director for global loans at Barclays Capital and spent nearly seven years at [], Addleshaw Goddards senior partner Charles Penney has made way for a new leader ahead of the end of his term. 15th June 2021 artificiallawyer Law Firm Innovation 1. Addleshaw Goddard. BAU New Client and Anti Money Laundering Assistant Addleshaw Goddard Hybrid remote in Edinburgh Permanent + 1 Plan ahead and let our solution do the hard work for you! Find out how we deliver imagination and impact to our clients and people, Discover how we deliver imagination and impact to our clients in over 90 countries around the world, Explore essential insights on the law and how it impacts business. Visit website 020 7606 8855 Visit Graduate Recruitment Site Apply Now Go To The verdict A day in the life of. Addleshaw Goddard saw global revenue rise 12% to 321 million and profit per equity partner (PEP) hit 849,000, an uptick of roughly 25%. United Arab Emirates. Addleshaw Goddard | Training contracts, vacation schemes and graduate legal careers Solicitors Addleshaw Goddard Milton Gate, 60 Chiswell Street, London EC1Y 4AG. The GDPR rules relating to international data transfers are evolving at pace requiring UK, EU and global businesses to revisit their compliance matrix and keep track of the latest regulatory, legislative and judicial developments. no - the question is not asking you to do this. Hi Guys, I am trying to answer to this question: Collaboration is everything here at AG, we're a forward thinking organisation where talented people come together to solve complex problems for our clients, if you were recommending the firm to a potential new client . About us 300 words max) Why is Addleshaw Goddard your chosen firm? <br><br>Previously I was a trainee at Addleshaw Goddard LLP where I completed seats in Finance, Infrastructure Projects & Energy, Corporate and a secondment at the Department for Transport. What is a unique selling proposition (USP)? Addleshaw Goddard and Linklaters are advising on the sale of premium rum brand Don Papa to drinks giant Diageo. Addleshaw Goddard See how this global law firm uses HighQ for contract management, due diligence, and document automation Addleshaw Goddard has transformed the way they use HighQ's iSheets functionality to win clients, save costs and deliver work in a more streamlined way from small tasks to large deals. Are private prosecutions getting out of control, or do we need more? This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Embracing new technology tools and channels can also help firms differentiate themselves. You will join a department, be supervised by an experienced solicitor and have a trainee buddy help you throughout your placement. Really deep dive into their firm - look at linkedin - what have they shared, what are their lawyers sharing which might give you a glimpse into how they're trying to do things differently. And with the firm revealing recently that it had doubled turnover in Scotland since its market entry five years ago, the expectation is that office upgrades will be implemented soon. A form of corporate hospitality, the day-long event included a talk from former athletics coach, Frank Dick OBE, who gave advice on health, and personal and professional success. In the UK, AG has established bases in London, Manchester, Leeds, Edinburgh, Glasgow and Aberdeen (its Scottish presence being established in 2017 following a successful merger with HBJ). Addleshaw Goddard uses Kira, machine learning software that identifies and extracts particular legal provisions from contracts and other documents. Rhyme & Reason is a celebration of the law, and the people within companies who practise it. Addleshaw Goddard traces its roots back to the very first public record of solicitors in the UK the Law List Test. Small to medium-sized firms face competition from Co-operative Legal Services, Halifax and Tescos online home selling service iSold. This sense of inclusion is no doubt enhanced by the fact that offices are open-plan with break-out pods and excellent canteens, although the survey did uncover some gripes about the discrepancy between the very impressive and modern English offices and the lacklustre Scottish hubs. For Broderick, in order to occupy that consciousness, legal firms need to identify just who their key constituents are by profiling the buyers of services. For international business law firm Addleshaw Goddard, the challenge was creating a visual campaign that still told the story of its services. By the time of the merger its fair Read more. As this rookie explains, I sometimes think it would be helpful to have the background knowledge that comes with completing these smaller tasks (such as applications to the land registry). He adds: We spent the last five years or so concentrating on building up more business development-focused activities and deliberately playing down the use of more traditional channels such as advertising and sponsorship, because we prefer to engage more directly with clients and potential clients.. As I am in twice a week I always get lunch there. The pensions extranet allows trustee clients to access their current pension schemes legal documentation, helps them understand complicated pensions terms and issues, and keeps them informed of relevant changes to legislation, says TLTs Lyons, adding: These extranets are helping us to win more work from existing clients and they are also winning us new ones.. Aster Crawshaw Image courtesy of Addleshaw Goddard Top 25 UK law firm Addleshaw Goddard (AG) has elected Aster Crawshaw, a partner in its professional practices group, as its next senior partner. Addleshaw Goddard won at The Drum Awards for B2B 2022 in the B2B Print/Illustration or Imagery award for its striking campaign. There are also plenty of networks and committees to become involved with at Addleshaw Goddard. This week, it was revealed that AK Retail Holdings will purchase the M&Co brand, but not its stores. The application allowed iPhone users to access their website and also featured fun and educational games. Addleshaw's merger . You will need to access The Lawyer in one of these. According to 2010 data from the Society of Digital Agencies, 45% of senior marketing executives considered online applications and social networks a top priority. The key, he concludes, is to put a sensible structure around what they are already doing, rather than importing stupid ideas from other industries. The Paralegal Apprentice role is for bright and determined individuals with an ambition and commitment to succeeding on our Paralegal Apprenticeship scheme and gaining professional qualifications in a more practical way. We have also removed our minimum A-level requirement to allow a more diverse pool of candidates to apply for training contracts at Addleshaw Goddard. With over 1,400 lawyers based across the globe, we have a deep understanding of our markets and sectors. A unique selling proposition, or USP, is a tool used by salespeople to communicate the key factors that separate your product from the competition. Bringing in expertise In the future, Moyes believes that solicitors should be less insular: For small to medium-sized firms, it becomes a make-or-break decision to bring in marketing professionals. This, he argues, would be no different to what a lot of firms already do, for example, in terms of outsourcing their IT and software support. The results of the survey, coupled with A&Os views and expert analysis from the financial centres of London, Hong Kong and New York, were then published on the website and distributed to the media. Addleshaw Goddard was formed on 1 May 2003 by the merger of Addleshaw Booth & Co with Theodore Goddard. in Visually distinct and original, the impact of the creative upon the company's activities was also extremely noteworthy. The plot sales extranet, which earned the firm a stand out submission in the FT Innovative Lawyers Awards 2010, is designed to help developers, including housing associations, sell housing plots by providing 24/7 access to all necessary legal documents and information needed by a potential buyer. Addleshaw Goddard. Insider Scorecard Grades range from A* to D and are derived from the Legal Cheek Trainee and Junior Lawyer Survey 202223 of over 2,000 trainees and junior associates at the leading law firms in the UK. We work with local primary and secondary schools across London, Leeds, Manchester and Edinburgh to inspire young people to fulfil their potential. However, whether you are getting professionals on the payroll or third parties in, caution is important, he adds. The firm also has a strong interest in tech, and offers trainees a six-month lawtech seat working alongside lawyers and technologists to develop products in its industry leading Innovation and Legal Technology group, who insiders praise as being really supportive and helpful. help them in multiple industries and in over 90 countries. The latest set of talks to make the headlines were with US firm Hunton & Williams: conversations began in 2015 but fizzled out after two years of negotiations. With just two weeks to deliver, we put technology to work. Ports partnership unlocks growth potential for Africa's economy, Integrated legal technology tackles libor challenge for Virgin Money, 70% faster property reviews in the bag for Primark, How some high voltage thinking saved our client over 100m, Developing a ground-breaking approach to leader formation. Explore essential insights on the law and how it, FINDING THE SMARTEST WAY TO DELIVER THE BIGGEST IMPACT, Modern Slavery Act Transparency Statement. Caitlin and Addleshaw Goddard. Addleshaw Booth was Northern and ambitious, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work. What is the trainee salary at Addleshaw Goddard? Sep 4, 2018. When Covid-19 struck, the firms enthusiasm for technology paid dividends. The firm has about 1,400 lawyers in 16 offices, spread across three continents. #1. Legal firm Addleshaw Goddard's energy team in Scotland has hailed its strongest year-end to-date, with deal activity totalling 1 billion in the last month. The Law Society is the independent professional body for solicitors. Viewing things from the clients perspective permeates everything Taylor Vinters does. Lance Sapsford, head of business development at the firm, explains: The legal sector has traditionally been quite backward in relation to the way it has used marketing and a lot of it has been around the traditional event-driven, sponsorship-driven, advertising-driven not particularly well-focused activity. This is now changing, he says, with a big shift away from traditional marketing approaches to business development. Everything we've accomplished can be traced back to our people and the way we work. Famous for: national network; recent flurry of office openings in Europe, Locations: London, Manchester, Leeds, Edinburgh, Glasgow, Aberdeen, UK partners/solicitors/trainees: 340/1,400/136, First-year trainee salary: 52,000 [London], 33,000 [Leeds and Manchester], 29,000 [Scotland], Second-year trainee salary: 56,000 [London], 36,000 [Leeds and Manchester], 33,000 [Scotland], NQ salary: 95,000 [London], 62,000 [Leeds and Manchester], 56,000 [Scotland], Seat options: Range of seats available across the firm's four divisions of corporate & commercial, finance & projects, dispute resolution, real estate. IT Asset Manager. Our Legal Apprenticeship Scheme, developed in Manchester and Leeds, is at the forefront of apprenticeships in the legal profession. In terms of creative execution, the imagery speaks for itself. For mid-tier firms such as Addleshaw Goddard, it is all about business development (a posh word for sales, say pundits). Innovation is business as usual for AG. I am planning to focus on AG consulting, AG integrate, client focus..any tips? Responsible for managing hardware assets, IT purchasing, budgets, invoice validation, IT contracts, hardware refreshes and Software Asset Management. For Sapsford, business development covers a number of things targeting prospective clients, nurturing existing ones through account management, listening to and acting upon clients feedback, and helping clients add value in ways that, he claims, other law firms do not. The supervision is always there if you need it, but from an early point you are trusted to work independently, lead matters and build relationships with clients, reflects one insider. Confidence is often the first step in the journey to achieve a successful deal. So when debt advisers told UPP that its ambition to acquire 2,000 student rooms were unfundable, we disagreed and went on to prove them wrong. You have to see your strategy through for at least two or three years, deviate a little bit if you have to, but dont do any U-turns because that would just confuse the market.. Against a background of cuts to both training and hospitality budgets, the firm also sees this as low-cost business development. One junior on the environment committee told us this isnt just virtue signalling and AG appreciates that it is now an important part of corporate life. including cases involving the mis-selling of . And while the challenges they bring us vary, we solve them with the same, single-minded focus: finding the smartest way to achieve the biggest impact. Copyright 2023 Centaur Media plc and / or its subsidiaries and licensors. She understands client needs . The latter was celebrated across the firms existing offices with free Irish-themed cupcakes, making us green with envy! Leeds, United Kingdom. They enabled me to win business as a lawyer, and I am still winning business now for what I do, and that includes referring work to practising lawyers. Lightfoots advice is: If you set your position, your niche, your brand and your message properly, and focus totally on your receiver by providing them with information of benefit to them, then people will come to you.. Thank you Dr Alex! Addleshaw Goddard was named 'City Law Firm of the Year' at the Lawyer Awards 2022, in recognition of the quality and value of work we are doing in the UK's capital resulting in many new panel gains, client mandates and additional market share. For example, Addleshaw Goddard has developed a Client Development Centre, which provides support to clients senior in-house legal teams with customised legal training and updates, help and advice with secondments, and business-simulation training programmes, among other services. These are: Product features, Product pricing, Placement (location and areas of distribution) Promotional strategy. Strong interest in tech - offers trainees a 6 month lawtech seat to help develop products in its innovation and legal tech group. Go. published in 1775. Marketlaws Moyes recommends a common-sense approach: Communications channels have to be judged on the basis of how are they going to increase knowledge of the benefits of the services on offer and how are they going to lead to new instructions. For example, Twitter is not particularly suited to elderly clients, he notes. AG teams advised on 20% of all public M&A deals in 2021 and the firm had the fastest growing litigation team in terms of revenue. Having spoken to the trainee there, they were merely having a read over and sending comments to the associate whod deal with the substantive drafting whereas I was responsible for the whole doc itself!. This will be hosted in our Manchester office. This is very important nowadays, as very few firms have a unique technical legal product or an area of law that only they specialise in, he adds. Firms' A levels requirements are usually less stringent. The practice is particularly well-versed in projects in emerging markets, advising major entities on multi-billion-dollar field development transactions in Asia and Africa. Our reputation is something we are proud of, and constantly invest in. <br><br>Prior to this I was a paralegal at Linklaters LLP where I was embedded . For a better experience, please enable JavaScript in your browser before proceeding. This idealised portrayal of life as a solicitor could not be further from the world in which many solicitors now need to operate, though there is something to learn from his empathetic manner. The FT ranked us as the 4th most innovative law firm in Europe. The above figures are for London. Your unique selling point could be based on the four Ps of marketing. Other UK offices: Aberdeen, Edinburgh, Glasgow, Leeds, Manchester. You are using an out of date browser. We've helped clients in 105 countries in the last few years, via our 16 offices across 3 continents. When one of the world's leading automotive companies purchased a large plot for a major new factory, there wasn't enough power to support their ambitious growth plans. Addleshaw Goddards Sapsford notes: The way we deliver legal services has to match the promise that we make in relation to what we say to the market. 4mo. A spokesman for Addleshaw Goddard said, "We do not comment on the reasons for . The problems our clients bring us vary. With an eyewatering energy bill looming, one simple question led to a surprisingly straightforward solution and over 100m saving. When you talk to partners, this is their biggest challenge.. deliver. The full list of winners can be found here. Copyright 2023 Legal Cheek Ltd. All Rights Reserved. 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